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An Alternate Viral Path
I am not one who creates buzzwords or “top ten” educational posts to get digg attention but the phrase SEO Tunnel Vision has a nice ring to it. Warning SEO’s to not be so focused on traffic from search engines is actually not new, I think is was Matt Cutts from Google who spoke of this. Anyhow, Brandon Cornett has a nice article on SEO Tunnel vision (obviously done to sell his ebook) which is a good example of an alternate path to success.
Look at how fast this alternate viral path expanded: Here
Look how this blogspot auto-generated content system cocitates Matt Cutts and Brandon Cornett as if they are on the same team: (broken link sorry)
Do these alternate viral paths bring success? I will ping Brandon Cornett to see if he would like to respond to this question.
Others: Eric Lander - October 23, 2002
Answer from Brandon:
Hi Aaron. Thanks for the invite!
I have to start by correcting one point you made above. I did not write this article to sell my e-book. I wrote it to genuinely help readers.
In fact, the kinds of websites where this article appears are not commonly frequented by my target audience (real estate agents). I sell my e-books through a newsletter list I’ve built over the last 3 years.
I only point this out for the benefit of authors and marketers. In my mind, there’s a big difference between quickly spun “top ten” articles and the kinds of articles I try to write. I’ve published hundreds of articles online, and there’s one thing I’ve learned that all webmasters, authors, marketers and SEO folks can benefit from knowing.
It’s actually a simple lesson, and I should’ve known it all along: Heartfelt articles designed to help readers will travel ten times farther than rapidly churned-out articles or “link bait” articles.
Every time I sit down to write an article, I literally say to myself: “What can I write that will give people some solid ground on this subject, or somehow make their jobs easier?”
Those kinds of articles are a joy to write. And it’s even a bigger joy to see them republished and cited all across the web.
Message to article writers: Don’t think “viral” when you write your articles. Think “helpful” and the viral part will come automatically.
Thanks again Aaron.
Brandon Cornett
www.ArmingYourFarming.com
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