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Duplicate Content and Google
Adam Lasnik offers information on Duplicate Content and Google.
One thing that was new to me was something called “boilerplate repetition”:
Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details.
One thing that calmed my nerves was the following:
Don’t fret too much about sites that scrape (misappropriate and republish) your content. Though annoying, it’s highly unlikely that such sites can negatively impact your site’s presence in Google. If you do spot a case that’s particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and have us deal with the rogue site.
I have been known to go off when I find someone scraping my content.
So there you go, some more good basic advice for webmasters, thanks Adam.
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December 20th, 2006 at 3:04 pm
>> One thing that was new to me was something called “boilerplate repetition”:
Sounds like “block level analysis” stuff. Interesting that Adam recommends “exporting” it. I would have thought it was simple enough to spot common blocks of text / code (sitewide header / footer blocks, for instance), note it, and ignore it, effectively.
Pushing it off the page adds a click to user clickstream - is that a “good user experience” according to Google?
I’ll bear that in mind…
December 20th, 2006 at 6:46 pm
Yes indeed, very good insight there TallTroll, most people miss this important stuff.
December 22nd, 2006 at 7:55 am
I agree with TallTrol but I think that the almighty G would be interested in minimising the need to do that sort of stuff.
If there’s an advantage of exporting it, then why not do it?
Each to their own I suppose, though.
December 29th, 2006 at 5:52 am
As long a person is using your articles without making any changes to it and with all due credit to the original article write, i don’t think there a need to fret too much about it.