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How to get out of supplementals
Now that I am over my negative feelings about Google’s more stealthy supplemental trash bin I have spent much time meditating (yes, I meditate) about how to get out of supplementals.
Before we understand how to get out of supplementals let us get our facts straight.
- Pagerank is finite - That is right, websites with low pagerank (few links) can keep a limited number of pages out of Google’s second index.
- Pagerank comes from earned organic links - As you know, pagerank comes from people linking to your content, it transfers Google juice.
- It is all about the pagerank - Yes it is, do not be fooled into believing otherwise, if you do not have fuel your website will not drive.
So, if pagerank is limited and relative to how much juice you gain from domains linking to your content, you can get yourself into real trouble if you make too many pages. My advice is to slow down and really think about what you are doing. Every single page you create must be near perfect in quality (unless it is a silly SEO blog like this and you make no money from it) but even more importantly, provide something that other humans find useful. Useful content draws in the much needed fuel to keep it out of the supplemental trash bin.
Yes, it is both depressing and uplifting because I notice Google doing something a little extra for those thrown into supplimentals (lack of pagerank), they have been given a chance to get out of purgatory. Google allows new pages to rank so they have a chance to gain attention (links) even if 90% of the previous content is on hold waiting for the day you gain enough PR. You can thank supplementals for this one positive fact. Work hard to gain attention in the form of links to boost you pagerank level and those pages just might start coming out for organic searchers to find.
I do not think I could offer any current advice that is more straight than this, enjoy and do not forget about the human element, you are building websites for people, serve them well and you will bring in a few links needed to allow you to have more pages rank in Google. If you don’t you better stick with building 20 page sites because Google is conserving fuel. If you are in it for the short term do all you can to remain relevant I believe you guys work way to hard. Sites that stick and remain in the main index are real estate!
My favorite quote:
Google Guy says - Posted: August 27, 2003 1:16 AM (notice the date? pay attention!)
Hey, the supplemental results are a new experimental feature to augment the results for obscure queries. This is a new technology that can return more results for queries that for example have a small number of results. So it might not affect the results for a popular search, but for a researcher doing a more specific query, it can improve the recall of the results. The supplemental collection of pages has been collected from the web just like the 3.3 billion pages in Google’s main index.
Hope that helps,
GoogleGuy
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