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Get To Know Personalization Proof SEO
After reading the latest Matt Cutts interview I have been doing hours of thinking about personalization proof SEO. Below is an example of an example.
Matt Cutts admits that he stinks at gaming so why would he make a post about speed runs? That’s right, I believe that Matt lays out an occasional thread as an example of useful SEO. If not, I find his post to be of value for offering my ideas about weathering the personalization storm that is surely coming .
What are some ways to remain relevant in a more personalized internet?
In a future personalized search you will be ranked more favorably because you are acting personal AND charitable.
I found some speed runs over at archive.org to add to Matt’s outstanding example. Think about hobbies and knowledge that you can offer others and blog about it, you will notice increased traffic from organic search.
Click the image in the following post to see another example of useful, personalization proof SEO and my sharing of spooky hobbies. Do not think that client sites can not be fun and interesting either, it’s all about creativity and adaptability.
Keep it real, adapt and get to know Personalization Proof SEO.
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March 7th, 2007 at 5:11 pm
“Review content (non “paid”) that exists outside of your blog to help yourself and others at the same time.”
The focus should be on people who read your blog, not yourself or people you link to.
I don’t recommend thinking of linking out as a form of establishing your identity or as a form of charity. I would think of it as improving user experience by driving home a point, providing additional points of reference, or one-click access to something you’re talking about.
For example, while you might help some of your readers by occasionally disabling nofollow on blog comments, the concept is misdirected, because the main purpose of a blog IMO is to convey ideas and provide an area for discourse, not to help yourself or other bloggers generate “organic” links.
March 7th, 2007 at 5:51 pm
Halfdeck - Let me clarify on an example of charity. I sell a product online that I make with my bare hands. My product is all about one phrase that people search for, when they search they are looking for it, period, forget about long tail, got years of stats to prove it.
Anyhow, someone on a site that has nothing to do with my product made a single page that describes what it is myself and others sell and also put links at the bottom of the page to all of us. That one single page ranks better in search engines than our entire sites dedicated to this product.
You see it was this act of “charity” that brought me out of the depths of the index that in turn rewarded this person for making his page. Kind of hard to explain when you got a kid pulling at your leg all day. :)
There is good stuff out there that can be pulled into the mix and it does benefit yes you, the other person and the future of search. If you could design an algorithm to observe people who have the correct behavior in archiving information they could make search more relevant if you follow this idea. That is data retrieval via personalization…
March 7th, 2007 at 8:21 pm
“You see it was this act of “charity” that brought me out of the depths of the index that in turn rewarded this person for making his page.”
That’s like one hand washing the other, aka “compensation.” Or saying you wanna do good deeds because you want to go to heaven, not because its the right thing to do. Not too distant from paying for links, since the expectation is still there that by linking, you will get something in return somewhere down the road. That’s a lousy reason to link out if you ask me.
March 7th, 2007 at 8:50 pm
Not at all, this guys page is more useful to the searchers because it puts all the resources in one place with no discrimination. I wouldn’t think of linking out to my competitors and lose the sales, that is why co-citation wikipedia type pages rank well. Doesn’t make it right, yes I agree and wish I didn’t have to compete with informational pages to sell my product.
Personalization is coming, that is a fact so we must adapt. This post was just to throw a few ideas out there, thanks for sharing your views.
March 8th, 2007 at 2:48 am
I have concerns about personalization and I am truly hoping that it is because I am not as familiar with the subject as I should be. I kind of look at it from a jaded standpoint. If we are going “personal” in results, what is that data based on?
I could only see a couple of ways it can happen.
1) Individual search patterns over time
2) Click thru data
The way I see it is if those 2 elements are combined to provide a “personal” set of results that you would be most likely to visit, then that could bias the results and make a persons search habits vetical.
While in many cases this can be good, in other cases I see it as making it too narrow and could lead to leaving more relevance out of the data.
As an SEO I am trying to embrace and prepare for personalized search as it seems unavoidable, but as a savvy searcher I am somewhat unhappy that my searching is going to be based on “me” factors and those factors may be less relevant, and in turn narrowing my scope of knowledge in some cases.
March 8th, 2007 at 11:21 am
I do have to admit that personalization also makes me a little nervous Michael.
March 9th, 2007 at 8:49 am
My major issue with personalization as a searcher isn’t the tailoring of results. My own searches tend to bring me toward a relatively small handful of sites anyway (e.g. Experts Exchange, W3 Schools, Wikipedia, Google Groups, etc.) So from that standpoint, me seeing additional results or not probably won’t make a difference.
My concern is if any search engine attempts to adjust the non-personalized algorithm based on aggregate collection of data among personalized searches and subsequent clickthroughs. In other words, if I click on a result from my personalized search or I add it as a site I want to see (or not see), does that data end up in the non-personalized algo as well?
I hope this isn’t the case. If it is, then there will be a period where SESMO (Search Engine/Social Media Optimization) will get totally out of hand and silly.
“Bookmark my site in Google and I’ll bookmark yours.”
“You can manipulate the results by signing up for 100 Hotmail accounts and creating personalized searches from proxy servers.”
“Bookmark and link exchange sought, PR5 site, quality content, your site must have a PR5 or higher.”
As long as the data is kept separate, then it’s not going to affect me in the slightest. It’s the aggregate that scares me.
March 9th, 2007 at 9:20 am
SEFL- that was an excellent comment. Thank you.
March 9th, 2007 at 10:08 am
You’re welcome! :)
March 9th, 2007 at 2:38 pm
Yeah that!
Thanks for saving me SEFL, this post was all over the place. :)
March 10th, 2007 at 5:40 am
In all honesty, I didn’t think the post was THAT good. I just shot from the hip, same as I always do.
But hey, if you guys like it so much, more power to everyone.