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Infrastructure Update for January
Matt Cutts reports that an infrastructure update is underway.
One thing of interest - pages that go supplemental do so because of lack of pagerank. Hint: You can bring them out simply by referring to them with a link from a current post on your index because it often has the most PageRank. This allows you to avoid “link building” and work with what you have.
Matt Said:
As a reminder, supplemental results aren’t something to be afraid of; I’ve got pages from my site in the supplemental results, for example. A complete software rewrite of the infrastructure for supplemental results launched in Summer o’ 2005, and the supplemental results continue to get fresher. Having urls in the supplemental results doesn’t mean that you have some sort of penalty at all; the main determinant of whether a url is in our main web index or in the supplemental index is PageRank. If you used to have pages in our main web index and now they’re in the supplemental results, a good hypothesis is that we might not be counting links to your pages with the same weight as we have in the past. The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the basis of merit).
Or yeah, you could use “solid white-hat SEO to get high-quality links” but there is no reason for that if you understand how to use existing PageRank wisely. Not sure why Matt didn’t offer this advice?
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January 12th, 2007 at 2:40 am
Yes I have no issues whit those supplemental results at all.
It is a part of the indexing process and you need not worry about it too much.