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Social algorithms are coming
Is Google and other search engines looking to build more advanced social algorithms?
Did you know that the comments that people leave in blogs are sometimes of more value to search engines than the actual posts themselves? Could this mean that in the future (when search engines are able to make better sense of social areas of the internet) that they will rank comments in blogs, forums, Digg and other areas where people interact higher? I believe it does and here is why.
Here I wrote the following in the comments are of this blog.
The “keeping blogging” thing is kinda tiring me out dude, I might have to put up the answering machine soon.
“Sorry there is nobody home at the moment”
“Please leave you messege after the tone”
(note: I spelled “message” wrong making it more likely to appear at the top of the serps)
Indexed in Google here (picture below).
Does the above prove that Google is placing more weight to comments in blogs?
No it doesn’t because here you see that I am the only one indexed to have used that exact sentence (with the mispelling). It does show that Google is indexing text in the comments area of blogs BUT they are most likely not weighting the value of it high because they have not yet developed their social algorithm to make sense of it all (a difficult task).
What about a post to this blog that Google believed was all that?
Until I put and end to it Google once thought my a post on “25 peeps” was “all that” and this blog ranked for all kinds of adult phrases. I am not going to get into how I was able to outrank the “adult” industry but it was not via “social algorithms” that appear to not yet exist.
Any other futurists out there?
Similar Post:
- How blog comments influence search engine rankings
- Over optimization or weighting algorithms?
- Google indexes your comments
March 1st, 2007 at 11:11 am
I think (we discussed this over IM some time back as well) that there is a lot that we don’t know about where Google’s going.
I still hold that instead of speculating, you look at Google’s end goals and then try to do the best damn job you can of fulfilling it, whether you take the sneaky paid links route, the power user social media marketing route, or the plain ol’ linkbait route.
Either way, you should try to stay ahead of the curve so that your rankings keep improving with every algo update…
Hah! If only it were that easy :)
But it is…
March 1st, 2007 at 11:38 am
I do whatever allows my websites to remain sticky over time, this blog is not an example BUT I have others that seem to not budge during algorithm updates. Yes sir, got to do what you got to do. :)
March 1st, 2007 at 6:03 pm
Hey Aaron, you’ve got IM? If it’s MSN, add me at the Hotmail adddress you see in the comments.