Define Pay Per Click

Information. Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per impression, the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions, the publisher assumes the risk of low-converting offers by the advertiser.

Also known as pay-per-click (PPC), cost per click (CPC) is a method websites use to bill based on the number of times a visitor clicks on an advertisement. The alternative is cost per thousand (CPM), …

Pay-Per-Click (PPC): "(On the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisem…

Ppc Search Engine Marketing Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology. search engine marketing (sem) is the act of improving the visibility

How Does Pay Per Click Advertising Work? Pay-per-click definition, a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. See more.

A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’ When our clients ask us to define Pay Per Click,…

What Is Pay Per Click Marketing First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go! PPC stands for pay-per-click, a model of internet marketing in which advertisers