Search Engine Marketing, or PPC (pay per click) advertising is a highly requested service from our clients, but many don’t know how it actually works or what needs to be set up for a successful campai…
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You heard about it and now you are wondering, “How does pay-per-click work?” In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know.
Learn how different types of ppc advertising work, when to use it, how much it costs, your ROI, and where it fits in your overall online marketing strategy.
LinkedIn Ads have two main bidding options for advertisers: Pay-Per-Click (PPC or CPC) – You are charged when someone clicks your ad. Cost per 1,000 impression (cpm) – You are charged every time your ad is shown 1,000 times.
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