Is Ppc Worth It

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If PPC is making your company money, then it’s worth it. Really, that’s the key, and truth be told, it’s a key many folks lose touch with. Over the past few years, I’ve had hundreds of people ask me why my swimming pool company uses PPC (Google Adwords) despite the fact that our inbound traffic is prolific and we get so many visitors each day. My answer to this question, as mentioned above, is always …

Google AdWords is only worth it if your ads receive genuine clicks from customers. Unfortunately, in the PPC world, a lot of clicks are often fraudulent, and many users often have no intention of ever buying your product or service. This can obviously cost you a lot in the long run and greatly increase your…

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Cheap Ppc Advertising Networks More results for their money is top of mind, and programmatic isn’t cheap. Still, programmatic can help SEM marketers gather top-of-funnel leads. As ppc guru jeff baum … There are

The two opponents: content marketing and PPC (pay-per-click) advertising. On the other hand, PPC can immediately get you on top of the SERPs, in front of people who are ready to buy. But is the cost w…

In order to determine whether ppc advertising (or any other marketing strategy) is worth it, you have to know your numbers. At a minimum, this means knowing what you’re willing to pay for a new customer, your lead-to-sale conversion rate, and your visit-to-lead conversion rate.

For example, the equivalent of knowing what parade to go to might be knowing what type of ads to run and what ads aren’t worth your investment. Additionally, just like knowing the best way to get to a …